*BarnesandNoble.com, Microsoft to Launch Online Digital Bookstore

Share this article:
Barnesandnoble.com Inc. and Microsoft Corp. are teaming up to open an Internet store selling digital books, Reuters reported yesterday. The books will be available for downloading and reading on a screen or in single paperback copies printed on demand, according to Gus Carlson, a BarnesandNoble.com spokesman.


Though financial terms were not disclosed, Microsoft will introduce the latest version of its free software for reading on screens as part of the deal.


The partnership came in the wake of several attempts to stake out the digital book market: Stephen King's success with "The Plant," which is downloaded on a pay-by-chapter basis; Random House's announcement that it was forming an electronic book unit; and the recent arrival of Samsona.com, which will offer the first three chapters of a children's book for free.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?