Barnesandnoble Pushes Online Brand In Retail Outlets

Share this article:
Barnesandnoble.com, New York, will promote its brand through shopping bags distributed in its retail stores in the six weeks before Christmas.


In a multichannel retail strategy announced this week, barnesandnoble.com will distribute 9 million shopping bags to Barnes & Noble stores around the country printed with "bn.com, Come shop online." It will also offer discounts on Web purchases made.


"The bag program enables us to leverage customers in our stores to make them multichannel customers," said CEO Jonathan Bulkeley at the eRetailing '99 conference in New York this week.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.