Barnesandnoble Pushes Online Brand In Retail Outlets

Share this article:
Barnesandnoble.com, New York, will promote its brand through shopping bags distributed in its retail stores in the six weeks before Christmas.


In a multichannel retail strategy announced this week, barnesandnoble.com will distribute 9 million shopping bags to Barnes & Noble stores around the country printed with "bn.com, Come shop online." It will also offer discounts on Web purchases made.


"The bag program enables us to leverage customers in our stores to make them multichannel customers," said CEO Jonathan Bulkeley at the eRetailing '99 conference in New York this week.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.