Barnes & Noble, WizeUp to Offer Students E-Textbooks

Share this article:
Barnes & Noble College Bookstores Inc. and WizeUp Digital Textbooks will expand their relationship and marketing initiatives in an effort to speed the growth of electronic textbook usage in college education, the companies said yesterday.


Barnes & Noble College Bookstores will offer WizeUp Digital Textbooks in many of its 400 college bookstores.


In-store displays featuring co-branded signs, Internet marketing and integrated e-commerce offerings will accompany the push.


"Digital textbooks and other digital content that utilizes the Internet and the power of technology will be critical in supporting new educational models for e-learning," said David Gray, CEO of WizeUp Digital Textbooks, New York.


WizeUp produces digital editions of traditional textbooks. Its partners include Pearson Education, Thomson Learning, Harcourt College Publishers and McGraw-Hill.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The ...

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.