Barnes & Noble Names Digitas to Handle Multichannel Marketing

Share this article:
Barnes & Noble Inc. has named Digitas, New York, as its marketing agency of record.


The position was occupied a year ago by advertising agency TBWA Chiat/Day, New York, and then fell vacant.


Mary Ellen Keating, senior vice president of corporate communications at Barnes & Noble, said Digitas is charged with marketing aimed at integrating the bookseller's retail stores with the BarnesandNoble.com online shop.


Terms of the deal were not disclosed. Also not revealed were the names of other shops that were under consideration.


Digitas, Boston, has eight offices in the United States and overseas, including a London outpost. Clients include Ann Taylor Corp., General Motors Corp., Seagram America, Federal Express, Charles Schwab, American Express and Morgan Stanley.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.