Barnes & Noble campaign for Nook tablet to be company's largest

Share this article:

Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the “largest campaign in Barnes & Noble history,” Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York.

The campaign will include TV, print and online components. Ads will feature best-selling authors and celebrities such as Jane Lynch, James Patterson and Danielle Steel.

Via the Nook tablet, consumers will be able to access digital media content such as e-books, interactive magazines, streaming video from Netflix and Hulu Plus and streaming audio from Pandora.

The 7-inch Nook Tablet will hit stores at “the end of next week” for $249, said Lynch. He said members of Barnes & Noble's loyalty program will receive a $25 discount for the Nook Tablet and Nook Color and a $10 discount for the Nook Simple Touch.

“This year the Nook business will be $1.8 billion in revenue,” he said.

Barnes & Noble is positioning the Nook tablet as a competitor to Amazon.com's Kindle Fire tablet device, which is slated to be available on Nov. 15 for $199. Asked to address the $50 price difference between the two devices, Lynch said that the Nook tablet's added storage and memory, low-reflection and low-glare display and free in-store customer service cover the gap.

The Nook tablet will be available for purchase through Barnes & Noble as well as retailers such as Target Corp., Best Buy, Wal-Mart Stores, Staples and RadioShack Corp.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.