Barnes & Noble

TV ads make the grade, says B&N College study

TV ads make the grade, says B&N College study

By

Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform.

Barnes & Noble campaign for Nook tablet to be company's largest

By

Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the "largest campaign in Barnes & Noble history," Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York.

Google eBookstore could create ad-supported book publishing model: experts

By

Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing.

Barnes & Noble rebrands iPhone e-reading app

Barnes & Noble rebrands iPhone e-reading app

By

Barnes & Noble released its latest e-reader iPhone application August 17. The retailer also rebranded the iPhone application under the 'Nook' banner, the same name used for the bookseller's dedicated e-reading device.

Who might buy B&N?

By

If Barnes & Noble indeed puts itself up for sale, who might emerge as the new owner of America's biggest bookstore chain? The two names being tossed around most often already own stock in the company.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Better relationships. Better ROI.

Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...