Barnes & Noble
Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform.
Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the "largest campaign in Barnes & Noble history," Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York.
Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing.
Barnes & Noble released its latest e-reader iPhone application August 17. The retailer also rebranded the iPhone application under the 'Nook' banner, the same name used for the bookseller's dedicated e-reading device.
If Barnes & Noble indeed puts itself up for sale, who might emerge as the new owner of America's biggest bookstore chain? The two names being tossed around most often already own stock in the company.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...