Barnes & Noble, WizeUp to Offer Students E-Textbooks
Barnes & Noble College Bookstores will offer WizeUp Digital Textbooks in many of its 400 college bookstores.
In-store displays featuring co-branded signs, Internet marketing and integrated e-commerce offerings will accompany the push.
"Digital textbooks and other digital content that utilizes the Internet and the power of technology will be critical in supporting new educational models for e-learning," said David Gray, CEO of WizeUp Digital Textbooks, New York.
WizeUp produces digital editions of traditional textbooks. Its partners include Pearson Education, Thomson Learning, Harcourt College Publishers and McGraw-Hill.