Barcodes

Adding Intelligence to the Mailstream

Adding Intelligence to the Mailstream

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On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing.

The U.S. Postal Service steps up its mobile game

The U.S. Postal Service steps up its mobile game

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In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.

Q&A: Gary Reblin, VP of domestic products, USPS

Q&A: Gary Reblin, VP of domestic products, USPS

Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS.

Political marketers gear up for the 2012 season with interactive direct mail tools

Political marketers gear up for the 2012 season with interactive direct mail tools

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The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.

Unlocking the secrets of QR codes

Unlocking the secrets of QR codes

NeoMedia has identified the most common mobile barcode pitfalls and have outlined tips to avoid them to ensure your initiatives not only motivate but engage your target audience.

Porsche Cars North America to tag boarding passes with 2-D barcodes

Porsche Cars North America to tag boarding passes with 2-D barcodes

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Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes. The campaign will promote the 2012 Porsche 911 and 2012 Porsche Panamera models.

14.5M consumers scanned QR codes in June: study

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More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore.

Walgreens' multichannel customers have three times the value: IRCE 2011

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Multichannel customers are three times more valuable to Walgreen Co. than single-channel customers, said Sona Chawla, president of e-commerce at the company, on June 16. Speaking at the Internet Retailer Conference and Exhibition in San Diego, she said 25% of Walgreens' online prescription orders come from the company's mobile website and apps.

Buy.com launches shopping app for iPhone

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Online retailer Buy.com launched an app for Apple's iPhone and iPod mobile devices on December 20. The app uses barcode and voice-recognition technology to help shoppers compare bricks-and-mortar store pricing.

2D barcodes getting more than '15 minutes' of fame

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Looks like 2D barcodes are quickly becoming less of an enigma. Those tiny black and white encoded boxes appearing on various movie posters and print ads are getting airtime.

Lion Nathan serves 2D wine bottle barcode platform to target millennials

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Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1.

Will 2D barcodes become a part of our own fabric?

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Last week, I was corresponding via e-mail with Maria Mandel, VP of marketing and media innovation at AT&T Advanced Ad Solutions. I noticed that her contact information — the standard name, title, address, work phone, mobile phone, e-mail address — had a new addition: a 2D barcode.

Barcodes boost interactivity

Barcodes boost interactivity

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Brands are increasingly using interactive barcodes to bolster consumer interaction and improve existing campaign elements.

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