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Political marketers gear up for the 2012 season with interactive direct mail tools

Dianna Dilworth January 01, 2012

The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.

Unlocking the secrets of QR codes

Laura Marriott, CEO, NeoMedia Technologies December 12, 2011

NeoMedia has identified the most common mobile barcode pitfalls and have outlined tips to avoid them to ensure your initiatives not only motivate but engage your target audience.

Porsche Cars North America to tag boarding passes with 2-D barcodes

Tim Peterson September 27, 2011

Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes. The campaign will promote the 2012 Porsche 911 and 2012 Porsche Panamera models.

14.5M consumers scanned QR codes in June: study

Tim Peterson August 12, 2011

More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore.

Walgreens' multichannel customers have three times the value: IRCE 2011

Juan Martinez June 16, 2011

Multichannel customers are three times more valuable to Walgreen Co. than single-channel customers, said Sona Chawla, president of e-commerce at the company, on June 16. Speaking at the Internet Retailer Conference and Exhibition in San Diego, she said 25% of Walgreens' online prescription orders come from the company's mobile website and apps.

Buy.com launches shopping app for iPhone

Juan Martinez December 20, 2010

Online retailer Buy.com launched an app for Apple's iPhone and iPod mobile devices on December 20. The app uses barcode and voice-recognition technology to help shoppers compare bricks-and-mortar store pricing.

2D barcodes getting more than '15 minutes' of fame

Shahnaz Mahmud September 27, 2010

Looks like 2D barcodes are quickly becoming less of an enigma. Those tiny black and white encoded boxes appearing on various movie posters and print ads are getting airtime.

Lion Nathan serves 2D wine bottle barcode platform to target millennials

Shahnaz Mahmud September 02, 2010

Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1.

Will 2D barcodes become a part of our own fabric?

Shahnaz Mahmud August 16, 2010

Last week, I was corresponding via e-mail with Maria Mandel, VP of marketing and media innovation at AT&T Advanced Ad Solutions. I noticed that her contact information — the standard name, title, address, work phone, mobile phone, e-mail address — had a new addition: a 2D barcode.