On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing.
In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.
Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS.
The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
NeoMedia has identified the most common mobile barcode pitfalls and have outlined tips to avoid them to ensure your initiatives not only motivate but engage your target audience.
Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes. The campaign will promote the 2012 Porsche 911 and 2012 Porsche Panamera models.
More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore.
Multichannel customers are three times more valuable to Walgreen Co. than single-channel customers, said Sona Chawla, president of e-commerce at the company, on June 16. Speaking at the Internet Retailer Conference and Exhibition in San Diego, she said 25% of Walgreens' online prescription orders come from the company's mobile website and apps.
Online retailer Buy.com launched an app for Apple's iPhone and iPod mobile devices on December 20. The app uses barcode and voice-recognition technology to help shoppers compare bricks-and-mortar store pricing.
Looks like 2D barcodes are quickly becoming less of an enigma. Those tiny black and white encoded boxes appearing on various movie posters and print ads are getting airtime.
Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1.
Last week, I was corresponding via e-mail with Maria Mandel, VP of marketing and media innovation at AT&T Advanced Ad Solutions. I noticed that her contact information — the standard name, title, address, work phone, mobile phone, e-mail address — had a new addition: a 2D barcode.
Brands are increasingly using interactive barcodes to bolster consumer interaction and improve existing campaign elements.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.