Barclays Bank Implements Teradata CRM For Customer ManagementBarclays Bank PLC said yesterday it has implemented Teradata's customer relationship management software, along with the company's professional services and additional data warehouse processing capacity.
Barclays is a United Kingdom-based global financial services providers.
Barclays Bank's Teradata CRM solution will deliver highly targeted and event-triggered multichannel marketing campaigns.
Barclays Bank said it signed on with Teradata after launching a successful six-month proof-of-concept with Teradata last year.
Teradata is a division of NCR Corp.