Barclays Bank Implements Teradata CRM For Customer Management

Share this article:
Barclays Bank PLC said yesterday it has implemented Teradata's customer relationship management software, along with the company's professional services and additional data warehouse processing capacity.


Barclays is a United Kingdom-based global financial services providers.


Barclays Bank's Teradata CRM solution will deliver highly targeted and event-triggered multichannel marketing campaigns.


Barclays Bank said it signed on with Teradata after launching a successful six-month proof-of-concept with Teradata last year.


Teradata is a division of NCR Corp.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.