Direct Line Blog

Barack Obama -- in your Xbox

Share this article:
Proving that Barack Obama is willing to market himself using any channel, the Seattle Times and other sources report Obama is using in-game advertising in a new Xbox 360 racing game from Electronic Arts called "Burnout Paradise." The billboards in the game feature a picture of Obama and a URL to the candidate's "Vote for Change" Web site. According to the article, the in-game ads are running in 10 states: Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio and Wisconsin -- for longer periods in the bigger states. An Electronic Arts spokesperson says these kinds of ads have only been around for about 18 months.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.