Banta to Reveal Interactive Suite at DMA Show

Banta Corp., a printing and supply-chain management company, is to debut its Sync Interactive Marketing Suite, a collection of multichannel marketing tools, at next week's Direct Marketing Association 86th Annual Conference & Exhibition in Orlando, FL.


Banta, Menasha, WI, said the suite provides Web-based solutions for creating, personalizing, distributing and managing multichannel communications.


The tools can be integrated with an organization's CRM or customer database, letting sales and marketing tailor printed materials, Web landing pages and e-mail messages to customers and prospects. The platform is modular, allowing organizations to choose which tools are right for their marketing programs.


close

Next Article in Production and Printing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct Marketing

Anderson Direct Marketing

Anderson Direct Marketing is a premier, full-service direct marketing agency partner providing: program ...

JapsOlson Company

JapsOlson Company

Japs-Olson has been offering <b>solutions</b> to the direct mail industry for <b>over 100 ...

more »

More in Production and Printing

Hyper-personalization in marketing

Hyper-personalization in marketing

Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.

Capitalizing on transactional documents

Capitalizing on transactional documents

What happens when messages are sent within a printed business document? You may be surprised to know that they get read.

Simplifying complex, personalized print

Simplifying complex, personalized print

You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.