Banta Personalizes Marketing for Cancer Centers

Share this article:
Banta Corp. has received a contract to provide multichannel marketing services to the Cancer Treatment Centers of America, a network of cancer-treatment hospitals, the company said yesterday.


Financial details were not disclosed. Banta said its Integrated Media subsidiary would provide personalized marketing communications for the centers via print, Web and e-mail.


The centers operate a call center that receives communications from consumers by phone, e-mail and online text chat. Specialists determine the consumer's needs and enter the information into a database, which "nurture marketing" team members use to develop personalized informational materials including brochures, pamphlets, direct mailers, e-mails and Web content.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.