Banner Ads

Is Digital Marketing Meeting Consumer Need?

Is Digital Marketing Meeting Consumer Need?

By

A new study by Adobe shows online advertising unpopular with consumers and marketers.

Computer Manufacturer Acer Aces Banner Ad Campaigns

Computer Manufacturer Acer Aces Banner Ad Campaigns

By

As Acer moves forward, it's refined its banner ad strategies.

Renault's teeny Twizy gets a charge on a Pinterest banner

Renault's teeny Twizy gets a charge on a Pinterest banner

By

Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.

IKEA is cool and here are 5 reasons why

IKEA is cool and here are 5 reasons why

By

I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.

Integrated campaign yields double-digit growth

Integrated campaign yields double-digit growth

By

Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.

Opel Movano delivers brand impressions with banner ad

Opel Movano delivers brand impressions with banner ad

By

The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web."

Location matters in online brand advertising

Location matters in online brand advertising

If marketers want customers to remember their brands, remember their messages and take action, they need to reach them when they are paying attention.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

American Honda Motor Co. launched the "Super Civic Quest" Facebook scavenger hunt, asking consumers to scour the Internet for clues to help an imaginary Mexican wrestler find his Honda Civic.

Banner ads evolve to get users' attention

Banner ads evolve to get users' attention

By

Display advertising leaders AOL and Yahoo are stepping up their banner ad innovation to improve interactivity with consumers and fend off competition from targeted ad solutions from companies such as Facebook.

Bermuda resort to launch multichannel fall campaign with new AOR Merge

By

Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and banner ads, said Michael Winfield, president and CEO of the company. The Bermuda resort is working with Merge Consumer Marketing, which it selected last month as its AOR after an RFP process that included five agencies.

Q&A: Catherine Spurway-Hepler, SVP of strategy and marketing, PointRoll

Q&A: Catherine Spurway-Hepler, SVP of strategy and marketing, PointRoll

By

As SVP of strategy and marketing at rich media technology firm PointRoll, Catherine Spurway says that she's often asked about the challenges facing display advertisers. So Direct Marketing News caught up with the former Exelon marketing manager and Denison University graduate to discuss how marketers are combating "banner blindness" and cooperating with increased regulatory scrutiny.

Thomson Reuters launches branding effort with mobile, digital components

By

Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media.

Microsoft launches Office 2010 integrated campaign

Microsoft launches Office 2010 integrated campaign

By

Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.

Kodak b-to-b campaign touts scanner line

By

Kodak has launched a business-to-business direct marketing campaign to promote its i4000 Series scanners. Digital and direct agency Catalyst, a longtime Kodak partner, created the effort.

Inbox Insider: E-mail marketing is going beyond e-mail

By

Some brands are expanding their view of e-mail marketing, reflecting that consumer inboxes now receive information from social media news feeds, RSS feeds, news sources and search ads.

Macy's delivers Memorial Day circular through Yahoo Mail

Macy's delivers Memorial Day circular through Yahoo Mail

By

Macy's delivered its 2010 Memorial Day sale book online using a Yahoo ad unit. The sale book ads use Yahoo's "Pullover" ad units in Yahoo Mail.

Fox Soccer Channel debuts Audi-sponsored World Cup iPhone app

By

Fox Soccer Channel released an iPhone application May 27 to support its coverage of the FIFA World Cup, which begins June 11. Audi is the official sponsor of the "Ticket to South Africa" application.

MyBuys to acquire Veruta to expand personalization tools

By

Marketing services firm My Buys has acquired Veruta, an ad network optimization company, for an undisclosed sum.

Audi teams with Paramount, Marvel for 'Iron Man 2' video competition

By

Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.

SunChips promotes compostable chip bag with pre-Earth Day campaign

By

Frito-Lay's SunChips brand is running a multichannel campaign to promote a compostable chip bag it introduced on March 31. The effort includes banner ads, online video, social media and search marketing. The brand's ad agency, Juniper Park, and media agency, OMD, created the campaign.

Lay's launches 'Happiness Exhibit' engagement campaign

By

PepsiCo's Frito-Lay division is running a digital customer-engagement campaign to promote its potato chips. The "Happiness Exhibit" effort, which began March 15, encourages consumers to share photos of happy moments. The images will become part of a growing online photo montage.

Sheraton debuts digital campaign touting renovations

By

Starwood's Sheraton Hotels & Resorts brand launched its first marketing campaign in two years on February 3, calling consumers to "rediscover Sheraton." The campaign encourages travelers to take a fresh look at the hotel brand, which has refurbished many locations following a three-year global brand overhaul.

Monster.com promotes search engine relaunch

By

Monster.com launched a multichannel advertising campaign on January 24 to promote updates to its job search engine. The effort is aimed at both job seekers and employers at a time when unemployment is hovering near 10%, according to the US Bureau of Labor Statistics.

Tide to debut digital effort next month

By

Tide will launch the digital elements of its "Style is an Option. Clean is Not" campaign on February 5. They will include banner ads, search marketing, e-mail and social media.

MTV Networks picks Crisp Wireless to create rich media mobile units

By

MTV Networks is working with Crisp Wireless, a mobile ad company, to create rich media units on its mobile WAP sites. The partnership, struck last month and announced January 5, has extended MTV's mobile ad unit offerings to include rich media and custom ad design.

Geotargeted banner ad growth attributed to lower priced leads

By

Geotargeted banner ad revenue is expected to grow 16.6% to $1.04 billion in 2009, according to BIA/Kelsey in its Interactive Local Media spending forecast. Double digit growth continues in 2010. Geotargeted display will increase 13.1% next year to a total of 1.18 billion. By 2013, it will swell to $1.9 billion, a compound annual growth rate of 16%.

Lacoste debuts first US all-digital effort

By

High-end fashion brand Lacoste is running its first all-digital campaign in the US in time for the holiday shopping season. Called "Momentum," the effort includes an interactive Web site, which consumers can use to create their own music videos with kaleidoscopes of Lacoste labels, images of its winter fashion collection and upbeat original dance music. Visitors can also view videos made by other users.

Banner Ad Flies Build Book Show Buzz

By

Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"

Ask.com kicks off integrated campaign

Ask.com kicks off integrated campaign

By

Ask.com is running video banner ads and a Facebook-integrated microsite to promote its Ask Deals retail price index search engine.

Porsche debuts integrated campaign to promote the Panamera sports car

By

To introduce its new four-seat sports car, the Panamera, Porsche Cars North America is running an integrated effort designed to expand the company's audience beyond sports car fans and to reach luxury car drivers. The multichannel effort, "Welcome to the Family," was created by Porsche's agency of record Cramer-Krasselt Chicago with the goal of retaining existing customers and acquiring new ones.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.