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Is There a Higher Chance You'll Survive a Plane Crash or Click a Banner Ad?

Is There a Higher Chance You'll Survive a Plane Crash or Click a Banner Ad?

The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users.

Being Stalked by an Online Dating Site

Being Stalked by an Online Dating Site

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I've been exploring a lot of dating sites lately and I've been getting a lot of dating-related banner ads for Christianmingle.com. Which is baffling.

Will banner ads give way to native advertising?

Will banner ads give way to native advertising?

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Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...