Banner Ad Flies Build Book Show Buzz

Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month with an unusual promotion. The agency outfitted 200 flies with ultra light banners to promote their exhibition stand at the show.

The tiny banners advertised the publisher's name and booth number. It read, "Eichborn: Der verlag mit der fliege." Translation -- Eichborn: The publishing house with the flies.

How's that for an offbeat and somewhat questionable tagline and affiliation with insects? I'll avoid the obvious crack about things that attract flies. In fact, it is a clever and buzzworthy idea.

Lest PETA get their wings in a twist, the banner was attached with a bit of natural wax. After a short time, the banner dropped off by itself and the flies were not harmed.

They may not be as safe around me. Swatting at these little buggers is my most common reaction to advertising.