Banner Ad Flies Build Book Show Buzz

Share this article:

Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month with an unusual promotion. The agency outfitted 200 flies with ultra light banners to promote their exhibition stand at the show.

The tiny banners advertised the publisher's name and booth number. It read, "Eichborn: Der verlag mit der fliege." Translation -- Eichborn: The publishing house with the flies.

How's that for an offbeat and somewhat questionable tagline and affiliation with insects? I'll avoid the obvious crack about things that attract flies. In fact, it is a clever and buzzworthy idea.

Lest PETA get their wings in a twist, the banner was attached with a bit of natural wax. After a short time, the banner dropped off by itself and the flies were not harmed.

They may not be as safe around me. Swatting at these little buggers is my most common reaction to advertising.

Share this article:
close

Next Article in The Inside Scoop Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in The Inside Scoop Blog

Don't Get Off the Ride

Don't Get Off the Ride

Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.

Winning in the 'Age of Me'

Winning in the 'Age of Me'

Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

You need to protect your business from the vicissitudes of the changing search landscape. Here's how.