Banks pushing eBills

Share this article:

Despite online banking being the only way to handle personal finances for many, only 70% of internet users currently bank online, according to a report from Mintel Comperemedia.

Banks are trying to ramp up online usage in offline media, with 40% of direct mail pieces promoting online. An emerging. Most banks offer consumers the choice to consolidate their bill paying through the bank's site. Called eBills, the consolidation gives users reason to visit the bank's site more often. However, 45% of online bankers bypass this step when logging into their accounts.

It should be interesting to see how banks will promote eBills. As more people get comfortable banking online, perhaps bill consolidation will be that much more attractive and response will increase, or perhaps a cross-channel approach will work best, with direct mail pieces informing consumers of just how much less direct mail they could be receiving if they signed up for the service.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.