BankRate Sweepstakes Lets Registrants Pick Prizes

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Financial services site Bankrate.com yesterday announced its "Pick Your Prize $50K" sweepstakes campaign, which lets participants pick their potential grand prize valued at $50,000 or less.


Participants are required to enter their e-mail address, name and ZIP code. They then can type in seven words or less what prize they would like to win.


Those who opt in for one of Bankrate's free personal finance newsletters will be entered into a monthly drawing to win a two-night stay at a Wyndham Hotel & Resort location.


"Our last sweepstakes was extremely effective, and our users responded favorably to having a choice of prizes," said Elisabeth DeMarse, president/CEO of Bankrate Inc., North Palm Beach, FL. "We've taken that idea much further and are now allowing the entrants to tell us exactly what they want."


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