May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

May 16, 2000

BankDirect Selects Avenue A as Online Marketing Firm

BankDirect, an online bank based in Dallas, yesterday named Avenue A Inc., Seattle, its online media and data marketing firm of record.

Avenue A will provide media strategy, planning, buying and technology to increase BankDirect's brand awareness and attract customers to its banking products and financial services.