BankDirect Selects Avenue A as Online Marketing Firm
Avenue A will provide media strategy, planning, buying and technology to increase BankDirect's brand awareness and attract customers to its banking products and financial services.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.