BankDirect Selects Avenue A as Online Marketing Firm
Avenue A will provide media strategy, planning, buying and technology to increase BankDirect's brand awareness and attract customers to its banking products and financial services.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.