BankDirect Selects Avenue A as Online Marketing Firm
Avenue A will provide media strategy, planning, buying and technology to increase BankDirect's brand awareness and attract customers to its banking products and financial services.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?