Bank Targets Start-Ups With Multichannel Effort

Share this article:
Crestmark Bank announced a multichannel marketing campaign yesterday to promote the financial services it provides to start-up businesses.


According to Crestmark, Troy, MI, it will use direct mail, print advertising and radio for the campaign.


The campaign began with a 12-week radio effort featuring three spots. The company said that two spots are targeted to business owners and one to bankers. Each features the key message: "Crestmark Bank is the business and bankers' resource that specializes in providing working capital to businesses like yours."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.