Bank Picks Sedona for CRM

Share this article:
Sedona Corp., King of Prussia, PA, a provider of Web-based customer relationship management solutions for small and midsized financial services organizations, said yesterday that Community National Bank selected Sedona as its CRM provider.


Community National Bank, Northfield, MN, invested in another vendor's CRM system last year. However, the system was unable to deliver the necessary industry-specific capabilities the bank needed to effectively manage relationships and interactions with its customers.


Sedona's vertical CRM application, Intarsia, was selected to replace the existing system.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.