Bank Picks Metavante's NuEdge

Metavante Corp., Milwaukee, said yesterday that Provident Bank signed a multi-year agreement for its NuEdge Suite marketing automation solution.


Provident Bank, Baltimore, has $6.6 billion in assets and is the second largest independent commercial bank headquartered in Maryland. It is the banking subsidiary of Provident Bankshares Corp.


NuEdge Suite will streamline Provident's marketing strategies by consolidating 20 distinct data resources to provide a single, unified view of all its customers. Metavante is the financial technology subsidiary of Marshall & Ilsley Corp.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.

Tuning In to Consumers with Targeted TV Ads

Tuning In to Consumers with Targeted TV Ads

The TV data revolution with audience targeting is happening on the local level.