Bank Picks Metavante's NuEdge

Share this article:
Metavante Corp., Milwaukee, said yesterday that Provident Bank signed a multi-year agreement for its NuEdge Suite marketing automation solution.


Provident Bank, Baltimore, has $6.6 billion in assets and is the second largest independent commercial bank headquartered in Maryland. It is the banking subsidiary of Provident Bankshares Corp.


NuEdge Suite will streamline Provident's marketing strategies by consolidating 20 distinct data resources to provide a single, unified view of all its customers. Metavante is the financial technology subsidiary of Marshall & Ilsley Corp.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.