Bank Picks Harland Financial CRM

Share this article:
Harland Financial Solutions Inc., Atlanta, said last week that Bank of the Sierra licensed its analytical CRM component, Touche Analyzer.


Harland Financial, a subsidiary of John H. Harland Co., said the bank also licensed several other products and services from its Touche Customer Relationship Management Solution suite.


Bank of the Sierra is the largest community independent bank headquartered in Porterville, CA.


Touche Analyzer helps financial institutions understand customers' relationships by combining account, behavioral, financial and demographic information into one database.


Bank of the Sierra, which has $700 million in assets, plans to use Touche Analyzer to help meet its growth initiatives.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.