Bank of Montreal Signs Up Unica
The Bank of Montreal will use IMPACT to increase its marketing efficiency through automation and to maximize marketing ROI by precisely targeting campaigns across a variety of channels.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.
Just one third of marketers feel they collect the right amount of data.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.