Bank of Montreal Signs Up Unica
The Bank of Montreal will use IMPACT to increase its marketing efficiency through automation and to maximize marketing ROI by precisely targeting campaigns across a variety of channels.
Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.