Bank of Montreal Signs Up Unica
Unica, Lincoln, MA, a provider of complete Enterprise Marketing Automation systems for direct marketers, has announced that the Electronic Banking Services Division of the Bank of Montreal has chosen IMPACT, Unica's campaign management system, to improve its direct marketing to millions of customers and prospects.The Bank of Montreal will use IMPACT to increase its marketing efficiency through automation and to maximize marketing ROI by precisely targeting campaigns across a variety of channels.
