Bank of Montreal Signs Up Unica

Share this article:
Unica, Lincoln, MA, a provider of complete Enterprise Marketing Automation systems for direct marketers, has announced that the Electronic Banking Services Division of the Bank of Montreal has chosen IMPACT, Unica's campaign management system, to improve its direct marketing to millions of customers and prospects.


The Bank of Montreal will use IMPACT to increase its marketing efficiency through automation and to maximize marketing ROI by precisely targeting campaigns across a variety of channels.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.