Bank of Montreal Signs Up Unica
The Bank of Montreal will use IMPACT to increase its marketing efficiency through automation and to maximize marketing ROI by precisely targeting campaigns across a variety of channels.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.