Bank of Montreal Signs Up Unica
The Bank of Montreal will use IMPACT to increase its marketing efficiency through automation and to maximize marketing ROI by precisely targeting campaigns across a variety of channels.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.