Bank of Montreal Signs Up Unica
The Bank of Montreal will use IMPACT to increase its marketing efficiency through automation and to maximize marketing ROI by precisely targeting campaigns across a variety of channels.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
The campaign intelligence company looks to bolster the quality of its online-offline metrics.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.