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 Bank of America

Insurance marketers leverage targeted marketing

February 01, 2012

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
 

Bank of America initiates agency review

January 12, 2012

Bank of America is looking for a new agency to focus on the company's brand positioning, a person close to the review told Direct Marketing News.
 

Bank of America to implement 'relationship enhancement strategy'

October 20, 2010

Bank of America is planning to offer new consumer-facing banking services by the end of this year, the financial company said in its third-quarter earnings statement.