Bank of America
One of the challenges that a financial services institution faces with its content marketing is that topics are often arcane and dry.
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
Bank of America is looking for a new agency to focus on the company's brand positioning, a person close to the review told Direct Marketing News.
Bank of America is planning to offer new consumer-facing banking services by the end of this year, the financial company said in its third-quarter earnings statement.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...