Bank of America

Bank of America Merrill Lynch's Bullish Content Strategy

Bank of America Merrill Lynch's Bullish Content Strategy

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One of the challenges that a financial services institution faces with its content marketing is that topics are often arcane and dry.

Insurance marketers leverage targeted marketing

Insurance marketers leverage targeted marketing

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Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.

Bank of America initiates agency review

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Bank of America is looking for a new agency to focus on the company's brand positioning, a person close to the review told Direct Marketing News.

Bank of America to implement 'relationship enhancement strategy'

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Bank of America is planning to offer new consumer-facing banking services by the end of this year, the financial company said in its third-quarter earnings statement.

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