Bank of America Selects Trajecta

Share this article:
Bank of America, Charlotte, NC, this week said it would implement a database solution from Trajecta Inc. that will assist it in developing customized marketing strategies for each customer.


The Optimization Simulation Environment from Trajecta is an integrated decisioning environment that will provide the bank with detailed, account-level action plans.


The OSE process determines which company-controlled credit card variables -- such as annual percentage rate, credit line, product type and fees -- will maximize the bank's financial objectives. This solution considers the effects of such actions on losses, attrition, balances, fee income and response rates over time.


Trajecta is a subsidiary of Pavilion Technologies Inc., Austin, TX.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.