Bank of America Chooses Synchrony's Hosted-Anywhere

Share this article:
Bank of America will use Synchrony Communications' integrated customer interaction management suite, called Hosted-Anywhere, the banking firm said yesterday.


Bank of America said it chose the customer relationship management provider's suite based on a comparative evaluation of alternative CRM solutions. It based its decision on functional requirements and technical feasibility, including the availability of the solution in both licensed and application service provider forms.


Hosted-Anywhere is available via both a remote-hosted and licensed-software model. Synchrony made the suite available in November and has seven customers using it.


The Synchrony Hosted-Anywhere suite can be served out of Synchrony's data centers or a client's data center, allowing information technology organizations to become internal ASPs for their business unit clients.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.