Bank extends Acxiom database agreement

Share this article:

First National Bank of Omaha has extended its agreement with Acxiom for a prospect marketing database solution for the bank's credit card division, First National Credit Card Center Inc, the database services company said.

First National has been an Acxiom client for two years.

The 151-year-old First National Bank, a subsidiary of First National of Nebraska, is one of the 50 largest banks in the US and a top 15 credit card issuer.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.