Bank extends Acxiom database agreement

Share this article:

First National Bank of Omaha has extended its agreement with Acxiom for a prospect marketing database solution for the bank's credit card division, First National Credit Card Center Inc, the database services company said.

First National has been an Acxiom client for two years.

The 151-year-old First National Bank, a subsidiary of First National of Nebraska, is one of the 50 largest banks in the US and a top 15 credit card issuer.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.