Bank Deposits More Work With MC Direct

Share this article:
Canada's RBC Royal Bank awarded new project work to MC Direct.


The Toronto agency will work on upsell and retention projects related to RBC Royal Bank's credit card portfolio in addition to its customer acquisition duties. The agency has handled direct marketing efforts for RBC Centura, the credit card division of RBC Royal Bank's U.S. arm.


MC Direct soon will launch the bank's Royal Credit Line effort, handling everything from usage to acquisition.


The agency recently redesigned the bank's credit cards. It also created designs for the RBC Mike Weir Visa card and RBC Royal Bank Visa Classic card, two new credit products.


MC Direct claims it is Canada's third-largest DM agency. It is a division of Marketing Communication Group Inc., an independent unit of Ogilvy & Mather North America in New York. Clients include General Dynamics Land Systems, Thompsons, Alcan, General Electric, Mount Sinai Hospital, BASF, Quality Edge, CenturyTel Communications, Pfizer, Hancor and Heartland.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.