Band Signed After Strong Internet Demand
Fisher issued its debut indie album, "One," in April 1999. This month three of MP3.com's top 10 requested songs were by the band.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.