Banana Republic Goes in Pocket
Banana Republic, San Francisco, mailed out a 68-page mini-catalog that is intended to get customers to do their holiday shopping on the run.The 68-page Holiday Gift Handbook is just 4 x 6 inches and can fit in a pocket or small bag. It was mailed out to arrive Dec. 4 and is also available in retail stores.
The handbook is the third catalog mailing since the apparel retailer launched its first catalog in 10 years in September. It contains a variety of men's and women's clothing, accessories and home furnishings. The handbook is enclosed in a gray wrap printed with a list of last minute gift selections and where to locate them.
