Bally's, Kodak Join For Camera Promotion

Share this article:
Bally Total Fitness and Eastman Kodak Company yesterday said they entered a co-marketing agreement that will promote Kodak's new Advantix Access one-time-use flash camera.


Kodak will sponsor fitness program's within the center and receive in-club signage, distribution of product information and radio advertising on Bally's in-club radio network. Bally's 300 in-club retail stores will also sell the one-time-use cameras.


In return Kodak will pay entrance fees for Bally members and guests to participate in the club's spinning classes as well as other group exercise classes during an introductory period.


The promotion will be supported with advertising at thje point of sale and outside the club. In addition Kodak will distribute 30 day passes to Bally's with the purchase of an Advantix Access camera.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.