Bally, Publisher Plan Fitness Magazine

Share this article:
Bally Total Fitness and RB Publishing have teamed up to create a health and fitness magazine.


The publication will launch with a minimum printing of 400,000 copies in the second quarter of 2002 and proceed on a quarterly publishing schedule, the firms said yesterday.


Bally club members will receive the magazine via direct mail and in-club distribution. The firms also see potential for newsstand distribution.


RB Publishing will be responsible for the magazine's advertising sales and its editorial. The firm has launched several custom publications for companies such as Xerox and Pitney Bowes as well as the U.S. Postal Service.


Bally Total Fitness has 4 million members in its 410 fitness center facilities in the United States and Canada.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.