Bacon's Buys Multivision for Stronger Broadcast Media Monitoring

Share this article:
Bacon's Information Inc. strengthened its presence in the media monitoring market with the purchase of Multivision, a privately held broadcast tracking service in Oakland, CA.


The acquisition comes three years after Bacon's, Chicago, entered the broadcast monitoring business.


Multivision lets clients monitor their brand, watch media coverage, analyze the results and offer insights to pertinent audiences. It monitors more than 160 markets nationwide.


Owned by Swedish business intelligence firm Observer AB, Bacon's maintains a database of journalists, distributes customized information and monitors media coverage for marketing and public relations executives.


The company most recently relaunched two sites, www.bacons.com and www.delahaye.com, to offer communications executives complete access to its data, research and analysis.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.