Bacon's Buys Delahaye MedialinkMedia data aggregator Bacon's Information Inc., a subsidiary of Sweden's Observer AB, bought Delahaye Medialink, a public relations-focused media evaluation and consulting firm.
The seller was marketing communications service provider Medialink Worldwide Inc. Terms were not announced.
Delahaye has revenue of $9 million from offices in Norwalk, CT; Portsmouth, NH; Washington and London. It specializes in brand reputation, measurement and consulting, adding to Bacon's evaluation services.
Observer is involved in media research, distribution, monitoring and evaluation services.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce as well as circulation and agencies for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters