Bacon's Buys Delahaye Medialink

Share this article:
Media data aggregator Bacon's Information Inc., a subsidiary of Sweden's Observer AB, bought Delahaye Medialink, a public relations-focused media evaluation and consulting firm.


The seller was marketing communications service provider Medialink Worldwide Inc. Terms were not announced.


Delahaye has revenue of $9 million from offices in Norwalk, CT; Portsmouth, NH; Washington and London. It specializes in brand reputation, measurement and consulting, adding to Bacon's evaluation services.


Observer is involved in media research, distribution, monitoring and evaluation services.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce as well as circulation and agencies for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.