Bacon's Buys Delahaye Medialink

Share this article:
Media data aggregator Bacon's Information Inc., a subsidiary of Sweden's Observer AB, bought Delahaye Medialink, a public relations-focused media evaluation and consulting firm.


The seller was marketing communications service provider Medialink Worldwide Inc. Terms were not announced.


Delahaye has revenue of $9 million from offices in Norwalk, CT; Portsmouth, NH; Washington and London. It specializes in brand reputation, measurement and consulting, adding to Bacon's evaluation services.


Observer is involved in media research, distribution, monitoring and evaluation services.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce as well as circulation and agencies for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.