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Feeding Customers Relevant Content

Feeding Customers Relevant Content

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Purina implemented Salesforce to deliver relevant messages to their animal feed customers

How Chatbots Talk Up IoT Measures in Analytics

How Chatbots Talk Up IoT Measures in Analytics

Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

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On how the weather impacts everything

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

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An immersive experience give you the perspectiveof a child struggling to see

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

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The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

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Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

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A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

The Five Tech Advancements Powering Retail into the Future

The Five Tech Advancements Powering Retail into the Future

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How technology is changing the way people shop, and the way retailers market.

Retail Brands Use Augmented Reality to Reinvent Customer Experience

Retail Brands Use Augmented Reality to Reinvent Customer Experience

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The best examples of how retail companies use AR

Bringing the Retail Experience to Travel

Bringing the Retail Experience to Travel

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SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand

Zappos' Customers Are the "Sole" of Its Loyalty Program

Zappos' Customers Are the "Sole" of Its Loyalty Program

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The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.

Mobile is Critical for In-Store Retail

Mobile is Critical for In-Store Retail

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A review of recent reports suggests brands are missing mobile opportunities in retail

Google, Amazon Set to Open New Brick-And-Mortar Stores

Google, Amazon Set to Open New Brick-And-Mortar Stores

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Online giants will open new stores

Tracking the Advancement of  Retail Strategy

Tracking the Advancement of Retail Strategy

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We're taking a look back at some of our standout retail related content from the last year.

Retail Review: Best Buy's Chloe

Retail Review: Best Buy's Chloe

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It's time for the robotic associate's annual review.

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

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The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.

The North Face Embarks on a New Journey

The North Face Embarks on a New Journey

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The preeminent outdoor experience company is set to change the look of its stores

Crate and Barrel Furnishes Its In-Store Experience With Digital

Crate and Barrel Furnishes Its In-Store Experience With Digital

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The specialty retailer introduces in-store tablets to create a simpler, more continuous experience and drive sales.

Crate and Barrel Furnishes Its In-Store Experience With Digital

Crate and Barrel Furnishes Its In-Store Experience With Digital

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The specialty retailer introduces in-store tablets to create a simpler, more continuous experience and drive sales.

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.

Uber App to Offer Retailers Store-Front Drop Off

Uber App to Offer Retailers Store-Front Drop Off

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Uber and Yext's new partnership offers retail companies new campaign opportunities

Does the Consumer's Path to Purchase Lead Straight to Amazon?

Does the Consumer's Path to Purchase Lead Straight to Amazon?

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From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.

Does the Consumer's Path to Purchase Lead Straight to Amazon?

Does the Consumer's Path to Purchase Lead Straight to Amazon?

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From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.

Holiday Shoppers Don't Care Who Wins Election

Holiday Shoppers Don't Care Who Wins Election

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It's about the economy, stupid

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

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Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

Insight into the Marketing Advantage of Heat Maps

Insight into the Marketing Advantage of Heat Maps

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How a store's security camera can be an intelligence tool.

Clorox Delivers a Fresh Back-to-School Strategy

Clorox Delivers a Fresh Back-to-School Strategy

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A rundown of the brand's most recent back-to-school campaign; plus, four tips on how to plan for next year.

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

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Why a brand is emailing me at 1:12 and other promotional email mysteries

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

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Finish Line pairs evergreen email campaigns with triggered personalized messaging

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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