Back-To-School Marketing

Infographic: Old-School Channels Make the Grade

Infographic: Old-School Channels Make the Grade

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Parents turn to brick-and-mortar retailers for their back-to-school shopping.

Back-to-School for the Small and Midsize Retailer

Back-to-School for the Small and Midsize Retailer

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The big box giants have an advantage when it comes to back-to-school marketing, but that doesn't mean all is lost for the small and midsize retailer.

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.

Social causes rule marketers' back-to-school campaigns

Social causes rule marketers' back-to-school campaigns

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JCPenney, Macy's and General Mills are among the brands that launched back-to-school marketing initiatives this summer tied to youth-oriented social causes. The marketers see the campaigns as opportunities to win consumers' hearts and minds, as well as dollars, during an important shopping season.

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