Backchannelmedia, LIN TV to launch TV-to-Internet Click Through trial
Television and digital media company LIN TV's Hartford-New Haven, CT-based stations WTNH-TV (ABC) and WCTX-TV will participate in Backchannelmedia's TV-to-Internet Click Through market trial. Participants in the trial can press a button on their TV remote controls when prompted by a small icon on the screen during both advertising and news content.
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