Back Up That Claim

Share this article:

I wonder if we might ask Tim O'Leary, author of "Stupid Client Tricks" in the July 24 issue, to deliver evidence of why he considers the "world of direct response marketing" "seedy" and "terrifying." A full article, laden with facts and instances of both would be a minimum requirement. Surely we deserve better than this childish claim.

Geoffrey Batrouney, Executive vice, president. Estee Marketing Group Inc.

New Rochelle, NY
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.