Back To School

Infographic: Old-School Channels Make the Grade

Infographic: Old-School Channels Make the Grade

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Parents turn to brick-and-mortar retailers for their back-to-school shopping.

Back-to-School for the Small and Midsize Retailer

Back-to-School for the Small and Midsize Retailer

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The big box giants have an advantage when it comes to back-to-school marketing, but that doesn't mean all is lost for the small and midsize retailer.

Protect-A-Bed launches back-to-school sweepstakes

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Bedding-protection products company Protect-A-Bed has launched a back-to-school sweepstakes to promote its Student Bedding Protection Kit. The Wheeling, Ill.-based retailer will promote the campaign through email, social media and its company blog.

Survey: Coupons, sales strong influence on BTS shopping so far

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The average American family had completed only 41.6% of its back-to-school shopping as of August 11, according to the National Retail Federation's latest Back-to-School/College Consumers Intentions and Actions survey. The survey, which was conducted by BIGresearch, polled 8,543 consumers from August 4-11. Families of college students had completed 41% of their shopping by early August and 30.5% of families with school-aged children hadn't even started their shopping.

Outdoors retailer Rock/Creek kicks off back-to-school backpack e-mail promo

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Multichannel retailer Rock/Creek is running a back-to-school e-mail campaign to help promote the season's newest backpacks. The campaign, which runs for two weeks, offers consumers a discount on the new backpacks. This is the fifth annual backpack sale for the Chattanooga, TN-based independent outdoor goods retailer. The offer targets two different audiences: students and outdoor enthusiasts.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...