Back To School

Infographic: Old-School Channels Make the Grade

Infographic: Old-School Channels Make the Grade

By By

Parents turn to brick-and-mortar retailers for their back-to-school shopping.

Back-to-School for the Small and Midsize Retailer

Back-to-School for the Small and Midsize Retailer

By

The big box giants have an advantage when it comes to back-to-school marketing, but that doesn't mean all is lost for the small and midsize retailer.

Protect-A-Bed launches back-to-school sweepstakes

By

Bedding-protection products company Protect-A-Bed has launched a back-to-school sweepstakes to promote its Student Bedding Protection Kit. The Wheeling, Ill.-based retailer will promote the campaign through email, social media and its company blog.

Survey: Coupons, sales strong influence on BTS shopping so far

By

The average American family had completed only 41.6% of its back-to-school shopping as of August 11, according to the National Retail Federation's latest Back-to-School/College Consumers Intentions and Actions survey. The survey, which was conducted by BIGresearch, polled 8,543 consumers from August 4-11. Families of college students had completed 41% of their shopping by early August and 30.5% of families with school-aged children hadn't even started their shopping.

Outdoors retailer Rock/Creek kicks off back-to-school backpack e-mail promo

By

Multichannel retailer Rock/Creek is running a back-to-school e-mail campaign to help promote the season's newest backpacks. The campaign, which runs for two weeks, offers consumers a discount on the new backpacks. This is the fifth annual backpack sale for the Chattanooga, TN-based independent outdoor goods retailer. The offer targets two different audiences: students and outdoor enthusiasts.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.