Back To School
Parents turn to brick-and-mortar retailers for their back-to-school shopping.
The big box giants have an advantage when it comes to back-to-school marketing, but that doesn't mean all is lost for the small and midsize retailer.
Bedding-protection products company Protect-A-Bed has launched a back-to-school sweepstakes to promote its Student Bedding Protection Kit. The Wheeling, Ill.-based retailer will promote the campaign through email, social media and its company blog.
The average American family had completed only 41.6% of its back-to-school shopping as of August 11, according to the National Retail Federation's latest Back-to-School/College Consumers Intentions and Actions survey. The survey, which was conducted by BIGresearch, polled 8,543 consumers from August 4-11. Families of college students had completed 41% of their shopping by early August and 30.5% of families with school-aged children hadn't even started their shopping.
Multichannel retailer Rock/Creek is running a back-to-school e-mail campaign to help promote the season's newest backpacks. The campaign, which runs for two weeks, offers consumers a discount on the new backpacks. This is the fifth annual backpack sale for the Chattanooga, TN-based independent outdoor goods retailer. The offer targets two different audiences: students and outdoor enthusiasts.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...