Back-to-school iPhone shopping app gains followers

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Seventeen\\'s Fashion Finder iPhone app

While the back-to-school retail season has been lackluster so far, a new iPhone shopping application with a back-to-school theme appears to be doing well.

The recently launched Seventeen Fashion Finder iPhone application has moved to the top of the list of iPhone Lifestyle applications with the highest number of average daily downloads, NearbyNow, which created the app, is reporting.

The application has highlights from Seventeen’s September issue, including a back-to-school fashion guide and fashion picks from teen celebrity Selena Gomez that can be shared easily with friends. Plus, there’s a “Find It Now” button that allows users to find out if an item is at a local store. If it is, a NearbyNow concierge team member will put it on hold for them. This button “is proving very successful,” according to a NearbyNow spokesperson.

NearbyNow also reports that users are viewing approximately 13 products per visit.

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