Direct Line Blog

Back-to-school iPhone shopping app gains followers

Share this article:
Seventeen\\'s Fashion Finder iPhone app

While the back-to-school retail season has been lackluster so far, a new iPhone shopping application with a back-to-school theme appears to be doing well.

The recently launched Seventeen Fashion Finder iPhone application has moved to the top of the list of iPhone Lifestyle applications with the highest number of average daily downloads, NearbyNow, which created the app, is reporting.

The application has highlights from Seventeen’s September issue, including a back-to-school fashion guide and fashion picks from teen celebrity Selena Gomez that can be shared easily with friends. Plus, there’s a “Find It Now” button that allows users to find out if an item is at a local store. If it is, a NearbyNow concierge team member will put it on hold for them. This button “is proving very successful,” according to a NearbyNow spokesperson.

NearbyNow also reports that users are viewing approximately 13 products per visit.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.