Direct Line Blog

Back-to-school iPhone shopping app gains followers

Share this article:
Seventeen\\'s Fashion Finder iPhone app

While the back-to-school retail season has been lackluster so far, a new iPhone shopping application with a back-to-school theme appears to be doing well.

The recently launched Seventeen Fashion Finder iPhone application has moved to the top of the list of iPhone Lifestyle applications with the highest number of average daily downloads, NearbyNow, which created the app, is reporting.

The application has highlights from Seventeen’s September issue, including a back-to-school fashion guide and fashion picks from teen celebrity Selena Gomez that can be shared easily with friends. Plus, there’s a “Find It Now” button that allows users to find out if an item is at a local store. If it is, a NearbyNow concierge team member will put it on hold for them. This button “is proving very successful,” according to a NearbyNow spokesperson.

NearbyNow also reports that users are viewing approximately 13 products per visit.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.