BabytoBee benefits from Datran Media e-mail campaigns

Share this article:

Prenatal search shopping engine BabytoBee found that its e-mail marketing efforts powered by Datran Media has become the company's leading revenue channel with a 10 percent monthly increase since the campaign was launched.

BabytoBee tapped Datran Media, New York, for a multichannel marketing campaign, adding to its existing telemarketing and direct marketing campaigns. The firm said that the campaign has increased customer loyalty, subscriptions, clicks and conversion rates.

The Web site includes everything for the newborn baby like blankets, bottles, diapers, changing tables, car seats and cribs. An Evenflo car seat runs at $84.92 through the www.walmart.com site, a Jumbo pack of Seventh Generation Diapers is $11.99 on the www.1800pampers.com site that BabytoBee directs buyers to, and a Sleeping Partners four-piece crib bedding set is $117.00 at www.csnbaby.com.

BabytoBee has more than 4.2 million registered users and with approximately 3 million women pregnant in the United States at any given time, there is always a market.

The e-mail campaign lets expectant parents opt-in for news and tips on babies, as well as relevant product offers, which are exclusive to the e-mail clientele. News includes stories on pregnancies, answers to questions about infants, breastfeeding and cribs.

The BabytoBee e-mail campaign will be on display at the DMA06 show in San Francisco this week.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.