BabytoBee benefits from Datran Media e-mail campaigns

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Prenatal search shopping engine BabytoBee found that its e-mail marketing efforts powered by Datran Media has become the company's leading revenue channel with a 10 percent monthly increase since the campaign was launched.

BabytoBee tapped Datran Media, New York, for a multichannel marketing campaign, adding to its existing telemarketing and direct marketing campaigns. The firm said that the campaign has increased customer loyalty, subscriptions, clicks and conversion rates.

The Web site includes everything for the newborn baby like blankets, bottles, diapers, changing tables, car seats and cribs. An Evenflo car seat runs at $84.92 through the www.walmart.com site, a Jumbo pack of Seventh Generation Diapers is $11.99 on the www.1800pampers.com site that BabytoBee directs buyers to, and a Sleeping Partners four-piece crib bedding set is $117.00 at www.csnbaby.com.

BabytoBee has more than 4.2 million registered users and with approximately 3 million women pregnant in the United States at any given time, there is always a market.

The e-mail campaign lets expectant parents opt-in for news and tips on babies, as well as relevant product offers, which are exclusive to the e-mail clientele. News includes stories on pregnancies, answers to questions about infants, breastfeeding and cribs.

The BabytoBee e-mail campaign will be on display at the DMA06 show in San Francisco this week.

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