Babyshoe.com Names ALC of New York As List Manager

Share this article:
ALC of New York LLC announced last week its appointment as manager for the Babyshoe.com list of more than 100,000 buyers of personalized baby gifts.


Buyers on the file are women ranging between 25 and 44 in age with an average household income of more than $50,000. The average order on the file is $50.


The names on the list are catalog buyers at postal addresses.


Babyshoe.com joins ALC of New York's other children's catalog clients, which include One Step Ahead, Perfectly Safe, The Right Start and Sensational Beginnings.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he ...

Word to the Wise: Programmatic Direct

Word to the Wise: Programmatic Direct

What is programmatic direct?

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.