Baby SuperMall taps Bronto for e-mail marketing services

Share this article:

E-commerce baby product store Baby SuperMall LLC has turned to e-mail marketing firm Bronto Software to power its e-mail marketing program.

Baby SuperMall uses e-mail marketing communications to increase brand recognition among consumers and to generate a greater return from the leads generated through search engine marketing and pay-per-click advertising. It joins other Bronto Software, Durham, NC, clients such as Lending Tree, JPMorgan Chase Vastera and Duke University.

"We realized e-mail marketing was the ideal solution to address all of our needs and concerns, but we didn't want to take on the task of writing an e-mail campaign system ourselves," said David Suby, vice president of information technology at Baby SuperMall. "With Bronto, we were able to get up and running within a couple of weeks as compared to a couple of months writing an in-house system."

Baby SuperMall is also using Bronto's re-mailing tactic, repurposing the same message content with a fresh subject line to users who did not open the original e-mail. This tactic helped the retailer double its e-commerce sales revenue.

Baby SuperMall is also now using Bronto's metrics and reporting tools to send segmented e-mails and to clean its list.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions