Baby SuperMall taps Bronto for e-mail marketing services

Share this article:

E-commerce baby product store Baby SuperMall LLC has turned to e-mail marketing firm Bronto Software to power its e-mail marketing program.

Baby SuperMall uses e-mail marketing communications to increase brand recognition among consumers and to generate a greater return from the leads generated through search engine marketing and pay-per-click advertising. It joins other Bronto Software, Durham, NC, clients such as Lending Tree, JPMorgan Chase Vastera and Duke University.

"We realized e-mail marketing was the ideal solution to address all of our needs and concerns, but we didn't want to take on the task of writing an e-mail campaign system ourselves," said David Suby, vice president of information technology at Baby SuperMall. "With Bronto, we were able to get up and running within a couple of weeks as compared to a couple of months writing an in-house system."

Baby SuperMall is also using Bronto's re-mailing tactic, repurposing the same message content with a fresh subject line to users who did not open the original e-mail. This tactic helped the retailer double its e-commerce sales revenue.

Baby SuperMall is also now using Bronto's metrics and reporting tools to send segmented e-mails and to clean its list.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.