Baby Boomers

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

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The online eyewear provider frames the customer experience around trust and reassurance.

Move Over Millennials, Generation Z Is on the Scene

Move Over Millennials, Generation Z Is on the Scene

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What marketers need to know today about the potential customers of tomorrow.

3 Ways Medicare Marketing Is Changing

3 Ways Medicare Marketing Is Changing

The many coming changes to the healthcare and Medicare landscape will create a massive opportunity for creatives who pay attention and act accordingly.

Don't Make This Old Marketing Mistake

Don't Make This Old Marketing Mistake

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Are Baby Boomers actually getting younger? They're trying, says a new report, so marketers shouldn't dare discourage them.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...