Baby Boomers

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

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The online eyewear provider frames the customer experience around trust and reassurance.

Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the Scene

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What marketers need to know today about the potential customers of tomorrow.

3 Ways Medicare Marketing Is Changing

3 Ways Medicare Marketing Is Changing

The many coming changes to the healthcare and Medicare landscape will create a massive opportunity for creatives who pay attention and act accordingly.

Don't Make This Old Marketing Mistake

Don't Make This Old Marketing Mistake

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Are Baby Boomers actually getting younger? They're trying, says a new report, so marketers shouldn't dare discourage them.

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