B2C

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

Q&A with Oracle's Katrina Gosek

Q&A with Oracle's Katrina Gosek

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Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store

A.I. is Making Retail Smarter Too

A.I. is Making Retail Smarter Too

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Qubit is putting A.I. smarts into delivering digital experiences for leading consumer brands

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

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James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Real Value in Krux for Salesforce

Real Value in Krux for Salesforce

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Acquiring major DMP Krux fills a gap in the Salesforce offering

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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