B2C

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

Q&A with Oracle's Katrina Gosek

Q&A with Oracle's Katrina Gosek

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Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store

A.I. is Making Retail Smarter Too

A.I. is Making Retail Smarter Too

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Qubit is putting A.I. smarts into delivering digital experiences for leading consumer brands

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

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James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Real Value in Krux for Salesforce

Real Value in Krux for Salesforce

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Acquiring major DMP Krux fills a gap in the Salesforce offering

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Relive the 2017 Marketing Hall of Femme

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