B2C

Forget B2B or B2C—It's About C2B

Forget B2B or B2C—It's About C2B

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Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

Are B2B and B2C Marketing Really All That Different?

Are B2B and B2C Marketing Really All That Different?

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B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

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Who can take data and turn it into insight? The candy man can.

Storytelling at Scale

Storytelling at Scale

Using content marketing to connect with the right customers in an authentic way.

What B2B Marketers Can Teach Their B2C Counterparts

What B2B Marketers Can Teach Their B2C Counterparts

Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.

Direct Response, Unbound

Direct Response, Unbound

Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.

Infographic: Email marketing continues to hook consumers

Infographic: Email marketing continues to hook consumers

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A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing.

B2B, B2C SMBs say size matters

B2B, B2C SMBs say size matters

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B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...