Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing.
B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.