B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.
Who can take data and turn it into insight? The candy man can.
Using content marketing to connect with the right customers in an authentic way.
Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing.
B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...