B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.
Who can take data and turn it into insight? The candy man can.
Using content marketing to connect with the right customers in an authentic way.
Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing.
B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.