Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.
Who can take data and turn it into insight? The candy man can.
Using content marketing to connect with the right customers in an authentic way.
Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing.
B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...