B2C

Storytelling at Scale

Storytelling at Scale

Using content marketing to connect with the right customers in an authentic way.

What B2B Marketers Can Teach Their B2C Counterparts

What B2B Marketers Can Teach Their B2C Counterparts

Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.

Direct Response, Unbound

Direct Response, Unbound

Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.

Infographic: Email marketing continues to hook consumers

Infographic: Email marketing continues to hook consumers

By

A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing.

B2B, B2C SMBs say size matters

B2B, B2C SMBs say size matters

By

B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.