B2C

Are B2B and B2C Marketing Really All That Different?

Are B2B and B2C Marketing Really All That Different?

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B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

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Who can take data and turn it into insight? The candy man can.

Storytelling at Scale

Storytelling at Scale

Using content marketing to connect with the right customers in an authentic way.

What B2B Marketers Can Teach Their B2C Counterparts

What B2B Marketers Can Teach Their B2C Counterparts

Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.

Direct Response, Unbound

Direct Response, Unbound

Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.

Infographic: Email marketing continues to hook consumers

Infographic: Email marketing continues to hook consumers

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A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing.

B2B, B2C SMBs say size matters

B2B, B2C SMBs say size matters

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B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings

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