There are tools to make your B2B targeting more effective
The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business
The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?
Our weekly column about marketing tech and ops
Throughout this week, practitioners and thought-leaders share commentary on our theme topic
The world of the niche marketing agency
At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI
Patient investment in strategic ABM makes sense when you're hunting the big "whale account"
Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store
Overwhelmed by ABM? Try ABM Lite!
Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two
Ben Hindman of Splash on how events can be at the core of marketing efforts
How will Salesforce's Einstein offering need to change to meet the needs of customers?
Chris Golec and Alan Fletcher talk about how Demandbase is leveraging Spiderbook's AI resources to create deep learning on B2B accounts
The B2B predictive software vendor announces integration with Oracle Eloqua
Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space
Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers
Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM
Jason Garoutte of YesPath says it's not all about a label
ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers
For most marketers, personalization is the cure for ineffective content.
Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.
A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.
Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.
Digital commerce revenues in the B2B market are still surprisingly small, a new report says.
Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.
B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.
Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.
Ninety-eight percent of global business buyers do at least some online research on work-related purchases they make offline.
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