Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two
Ben Hindman of Splash on how events can be at the core of marketing efforts
How will Salesforce's Einstein offering need to change to meet the needs of customers?
Chris Golec and Alan Fletcher talk about how Demandbase is leveraging Spiderbook's AI resources to create deep learning on B2B accounts
The B2B predictive software vendor announces integration with Oracle Eloqua
Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space
Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers
Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM
Jason Garoutte of YesPath says it's not all about a label
ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers
For most marketers, personalization is the cure for ineffective content.
Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.
A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.
Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.
Digital commerce revenues in the B2B market are still surprisingly small, a new report says.
Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.
B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.
Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.
Ninety-eight percent of global business buyers do at least some online research on work-related purchases they make offline.
The Bombora data is available via Audience Marketplace.
Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.
Learn to humanize their approach, they can.
Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.
Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.
Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.
The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.