Real opportunities now exist for tailored, personalized ads in the B2B space
Jim Regan, CMO of MRP, talks about the evolution of B2B marketing and how AI will turn the space upside down
Senior Research Director Gil Canare talks process and technology
From MarTech 2017, some big themes: and some things which might blow them out of the water
Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity
ABM specialists reviewed the key elements of this increasingly adopted B2B strategy at a New York conference this week
The B2B buyer journey has changed, and brands need to react
Joakim Holmquist of Sweden's Episerver on the company's American journey
There are tools to make your B2B targeting more effective
The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business
The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?
Our weekly column about marketing tech and ops
Throughout this week, practitioners and thought-leaders share commentary on our theme topic
The world of the niche marketing agency
At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI
Patient investment in strategic ABM makes sense when you're hunting the big "whale account"
Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store
Overwhelmed by ABM? Try ABM Lite!
Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two
Ben Hindman of Splash on how events can be at the core of marketing efforts
How will Salesforce's Einstein offering need to change to meet the needs of customers?
Chris Golec and Alan Fletcher talk about how Demandbase is leveraging Spiderbook's AI resources to create deep learning on B2B accounts
The B2B predictive software vendor announces integration with Oracle Eloqua
Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space
Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers
Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM
Jason Garoutte of YesPath says it's not all about a label
ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers
For most marketers, personalization is the cure for ineffective content.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.