B2B

Targeted Advertising for B2B

Targeted Advertising for B2B

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Real opportunities now exist for tailored, personalized ads in the B2B space

AI for B2B: "Throw Your Hat in the Ring"

AI for B2B: "Throw Your Hat in the Ring"

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Jim Regan, CMO of MRP, talks about the evolution of B2B marketing and how AI will turn the space upside down

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

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Senior Research Director Gil Canare talks process and technology

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

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From MarTech 2017, some big themes: and some things which might blow them out of the water

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

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Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

Keys to Optimizing ABM

Keys to Optimizing ABM

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ABM specialists reviewed the key elements of this increasingly adopted B2B strategy at a New York conference this week

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

One on One: Joakim Holmquist's American Quest

One on One: Joakim Holmquist's American Quest

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Joakim Holmquist of Sweden's Episerver on the company's American journey

B2B: Targeting Companies and Contacts

B2B: Targeting Companies and Contacts

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There are tools to make your B2B targeting more effective

Staples Announces Michelle Bottomley as New CMO

Staples Announces Michelle Bottomley as New CMO

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The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business

Radius Aims to Bring the Network Effect to B2Bs

Radius Aims to Bring the Network Effect to B2Bs

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The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?

The Monday Stack: Do Go Chasing Waterfalls

The Monday Stack: Do Go Chasing Waterfalls

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Our weekly column about marketing tech and ops

The Impact of AI: Aman Naimat of Demandbase

The Impact of AI: Aman Naimat of Demandbase

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Thin Slice of Endless Possibility

The Thin Slice of Endless Possibility

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The world of the niche marketing agency

AI: The Beating Heart of ABM

AI: The Beating Heart of ABM

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At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI

How to Use ABM for Customer Acquisition

How to Use ABM for Customer Acquisition

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Patient investment in strategic ABM makes sense when you're hunting the big "whale account"

Q&A with Oracle's Katrina Gosek

Q&A with Oracle's Katrina Gosek

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Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store

ABM & Cluster Marketing, Part I: Try ABM Lite

ABM & Cluster Marketing, Part I: Try ABM Lite

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Overwhelmed by ABM? Try ABM Lite!

B2B Tech Vendors Need to Win Trust

B2B Tech Vendors Need to Win Trust

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Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors

Buzz or Bust: Account Based Marketing?

Buzz or Bust: Account Based Marketing?

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This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two

One on One: Ben Hindman on Making a Splash With In-Person Marketing

One on One: Ben Hindman on Making a Splash With In-Person Marketing

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Ben Hindman of Splash on how events can be at the core of marketing efforts

The Dreamforce AI Dream

The Dreamforce AI Dream

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How will Salesforce's Einstein offering need to change to meet the needs of customers?

One on One: Demandbase Brings AI to ABM

One on One: Demandbase Brings AI to ABM

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Chris Golec and Alan Fletcher talk about how Demandbase is leveraging Spiderbook's AI resources to create deep learning on B2B accounts

Radius Integrates with Oracle Marketing Cloud

Radius Integrates with Oracle Marketing Cloud

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The B2B predictive software vendor announces integration with Oracle Eloqua

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

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Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

Salesforce Launches B2B Analytics App

Salesforce Launches B2B Analytics App

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Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Five Minutes With: Chris Golec says ABM Means Changing How You Think

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Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM

"A Battle for the Soul" of ABM

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Jason Garoutte of YesPath says it's not all about a label

Finding B2B Value in Social Channels

Finding B2B Value in Social Channels

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ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

Is Personalized Content Just What the Doctor Ordered? [Infographic]

Is Personalized Content Just What the Doctor Ordered? [Infographic]

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For most marketers, personalization is the cure for ineffective content.

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Relive the 2017 Marketing Hall of Femme

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